Your Broad List of Service Offerings is Killing Your Credibility

My wife has family in Connecticut, so we head south for routine visits. Not far from my mother-in-law’s home, there is a breakfast place that we enjoy. Every time we attend this establishment, I can’t help but notice the hair salon across the street that features the most outrageously paired service offering I’ve ever come across.


You read that right. For some reason or another, the local hair salon owner came to the conclusion that renting bounce houses was an appropriate alternative revenue stream. It shouldn’t surprise you to learn that this establishment was no longer open for business when we made our most recent trip.

While this example of mismatched service offerings is obviously a little extreme, I don’t see it as all that different from fitness facilities that bit off more than they could chew with a massive space, and now offer kickball tournaments and birthday party rentals during down time to make ends meet.

Much like my wife will never pay to have her hair styled at the place that rents bounce houses, elite athletes are unlikely to take your training business seriously if they visit your website and see combine-prep listed alongside off-hours laser tag or dodge ball leagues on your services page.

When it comes to adding additional or complimentary service offerings, remember this: Just because you can, doesn’t mean you should.