If you’ve been in fitness for any period of time, you know that there’s a continuing education event option every weekend of the calendar year. As much as the concepts being shared by presenters bring value to your career development, I would contend that the conversations that happen before, between, and after presentations are the ones that are going to blow up your earning potential.
You don’t need to attend business school to fine-tune this skill. You just need to force yourself outside of your comfort zone, and appreciate how impactful the power of reciprocity can be in building your business. These events are where you go to run into the specialists who run complimentary businesses in your area. The sooner you drop the “I’m just too introverted” attitude and start making small talk, the sooner you’ll be funding your retirement account with gym profits.
Build your network, or die a slow death on your gym-shaped island.
3. Biz School Students Either Sink or Swim in Tons of Work
I actually completed a traditional two-year MBA curriculum during a 51-week window thanks to the One-Year MBA Program at Babson. From Memorial Day Weekend, until Labor Day Weekend, we attended classes six days per week for as many as 8 hours/day. On top of the class schedule, we finished each day with a homework load that actually accounted for more reading hours than any individual could ever complete if he wanted to sleep that night.
This meant that classmate collaboration was imperative from a studying and information consumption standpoint, and long nights were the norm.
By the time the summer ended, I was numb to the workload. I’d conditioned my mind and body to expect to be “on” for as many as 100 hours/week, making the two “normal” semesters to follow feel like an absolute breeze. With just four classes on my schedule, I was able to participate in a 30-hour/week for-credit internship, and coach high school soccer during the afternoons in addition to school.
When school ended that following May, and people asked me what the hardest part had been, my answer was always the same: the summer portion of the program. The good news, I thought, was that I’d never need to log those kind of hours again in the future.
And then I opened a gym with two buddies…
One of the biggest mistakes I see new gym owners make is going into the process with the expectation that one can maintain the client volume and workload one had while coaching at the local commercial gym, and “just get the administrative stuff done during off hours.”
The first six to twelve months of running a business will kick your ass. I’m talking “first three months of a one-year MBA program kick your ass.”
We worked seven days a week for months on end, and also knew we had to eat, sleep and breath gym ownership during the hours we weren’t at the facility.
You don’t HAVE to get an MBA to learn to embrace the workload that comes with surviving the early stages of gym ownership, but I’m sure glad I did. The prior experience allowed me to maintain my sanity during the summer of ‘07 when CSP became a thing.
I’m not looking to talk you out of chasing this dream. Instead, I want to talk you into embracing the suck that is early-stage entrepreneurship. MBA or not, you’re gonna have to endure it.
One Spot Left…
Interested in something along the lines of a 1-Day Gym Owner’s MBA? I’ve got an idea for you.
29 of the 30 available seats at our upcoming Business Mentorship are spoken for, and I’d love for you to be the magic number 30.
My business partner Eric and I are going to spend Sunday, April 7th digging deep into everything from lead generation, to pricing strategy, gym design, and everything in between. If you’re interested in learning exactly how we’ve attacked building and maintaining the model we’ve had in action since 2007, this packed day of information is for you.
Check out all of the details HERE, and make sure to shoot me an email (firstname.lastname@example.org) if you have follow-up questions.